Experience
Growth & Search Advisory
Nov 2024 - PresentA deliberate consulting stint to get hands-on with Ai-led sales and marketing systems, instead of reading about them.
- Built GTM, search and demand generation systems for B2B and D2C clients, strategy through execution.
- Ran Ai-assisted outreach across client pipelines: prospect research, account prioritisation, messaging, follow-up.
- Delivered three client web platforms end to end, with conversion-focused content and lead capture.
Dy. General Manager, Enterprise Sales
Sep 2023 - Oct 2024State leadership across four revenue programmes, Enterprise, SMB, IoT and D2C, worth ₹20 Cr+ a year across 126 retail centres.
- Grew the enterprise partner network 210% in four months by recruiting partners already trusted inside SME accounts.
- Moved active partner participation from 20% to 45% with joint account planning, lead sharing, faster commission settlement and monthly reviews.
- Ran the full B2B cycle for JioFiber, Mpls, Cloud and Mobility on Microsoft Dynamics 365.
- Led 3 territory managers and 40 channel sellers.
State Lead - Digital Home Delivery (D2C & E-commerce)
Apr 2015 - Aug 2023In 2015 nobody delivered SIM cards to the doorstep. We built Gujarat's first telecom D2C operation from zero, and it became Jio's national template.
- Scaled to 2,500-3,000 daily orders at 94% on-time delivery and roughly ₹10 Cr in annual revenue.
- Connected jio.com and app demand to 126 urban and rural retail centres on a 48-hour SLA with live tracking.
- Tripled per-store productivity from 4 to 12 units in 18 months.
- Expanded into tier-2 and tier-3 towns, recruiting and onboarding 200+ staff.
SMB Sales Growth & Team Leadership
Apr 2016 - May 2018Held alongside the D2C charge: direct B2B sales of Jio's enterprise products to an industry-agnostic SMB base.
- Acquired 20,000 SME customers in one year at ₹50 lakh average monthly recurring revenue.
- Built a 200-member team from scratch and developed 14 team leaders from within. Top revenue rank in the region.
- Sustained 120%+ quarterly attainment through territory design and account prioritisation.
- Cut the sales cycle 35% with CRM automation; coaching routines cut attrition 30%.
Senior Lead, Product & Marketing Strategy
Dec 2010 - Mar 2015Owned Gujarat's prepaid voice and data portfolio. Every decision came from recharge patterns, competitor tracking and direct customer feedback.
- Generated ₹15 Cr+ in annual revenue through product, pricing and promotion decisions.
- Grew the data card base 35% and Arpu 25%; product adoption rose 40% after restructuring prepaid offers.
- A 90-day data card recharge plan brought lapsed users back; state data market share grew 12%.
Product Manager - Enterprise Data & Mobility
May 2008 - Aug 2010Owned the enterprise data and mobility portfolio: top 200 accounts, ₹1.8 Cr in monthly recurring revenue.
- Doubled BlackBerry postpaid activations across corporate and retail channels.
- Built a live order-entry solution for a pharma leader so medical reps could place orders during doctor visits.
- Drove SaaS adoption across corporate and government accounts.
Branch Manager
Jul 2007 - May 2008Set up a new branch, recruited and trained 9 relationship managers.
- Built the branch to No. 1 nationally in online mutual fund sales at ₹75 lakh monthly investments.
- Customer financial goals first, product pitch second. That drove the repeat investment.
Corporate Accounts & Business Development
2003 - 2010Where the key account discipline started.
- Hutch: 90% retention on key corporate accounts and 20 new enterprise wins.
- Aircel: college sales across four cities, SIM and Vas up 11% month on month, No. 1 pan-India in unique app downloads.
- Fedora Solutions: improved Us medical billing receivables 11%.